Microsoft making 4K gaming Xbox One X's primary focus is retarded, as it's just too damn early for it to be a successful selling point for the mainstream audience.
It will take a few more years for 4K to gain popularity...which is probably the reason why Sony made the smart decision to not go technically overboard with the PS4 Pro, and wanted to wait until the release of the PS5 to fully embrace native 4K gaming and a true technical evolution in hardware (unlike Xbox One X with it's shitty outdated jaguar processor and joke of a CPU). All the Xbox One X is going to achieve is push back the release of Microsoft's next true Xbox gaming console (and that's even if Microsoft decide to release another console, after the likely flop of Xbox One X).
Sales figures show that the PS4 Pro isn't selling so well (after all, the PS4 Pro is targeted at a niche audience). If Sony (with the mass global popularity of the Playstation brand) are having difficulty selling their niche console...how the fuck is Microsoft (with the Xbox brand currently in the gutter) going to sell their niche console (Xbox One X) - and at an even higher price (not to mention, with absolutely no exclusive games to essentially strong-arm people into buying an Xbox One X to play the likes of Forza and Gears of War)?
Xbox One X is a fucking disaster...analysts have already predicted it's going to fail. I'm just curious to see if we are at a point where Microsoft shareholders scream "ENOUGH!!!", and demand for Microsoft to discontinue the Xbox brand (which has NEVER, EVER turned a profit, but instead cost Microsoft BILLIONS UPON BILLIONS OF DOLLARS in losses)...
As Paul Thurrott (respected tech journalist and Microsoft insider) recently said...
One of the dirty little secrets of Microsoft’s Xbox/gaming business is that it has never actually turned a profit.
I can state this with certainty: Microsoft’s gaming business is not profitable.
Eliminate Xbox One, Bing And Surface, Says Microsoft Investors
On Feb. 4, Microsoft appointed 46-year-old Satya Nadella to the coveted position of CEO. The multimedia giant hopes Nadella will lead company efforts to unify practices and products across the brand’s software, services and hardware divisions. Recently, a number of Microsoft investors told the new CEO and the company's board of directors that they should cancel endeavors like the Xbox One next-gen gaming console, search engine Bing and the Surface tablet.
“Microsoft's Windows division has been facing shrinking profits; last year, the unit pulled in a net $9.5 billion, down from $11.6 billion in 2012 and $12.3 billion in 2011,” said the Washington Post. “Company filings suggest that the drop is largely attributable to declining demand for Windows among consumers, even as sales of Windows to businesses remain strong. The same division also reported a $900 million loss on unsold Surface tablets. The online services division, which oversees search engine Bing, reported a loss of $1.3 billion in 2013 -- less than the previous year but still in the red.”
Two shareholders have been pushing for the Redmond, Wash.-based conglomerate to leave behind “non-essential” product lines so Microsoft can readily focus on its primary source of income -- selling software to businesses.
Last November, CEO hopeful Stephen Elop, a former Nokia CEO, was rumored to believe the Xbox brand should be cut loose as well. Although the Xbox 360 is considered to be one of the most popular video game consoles of all time, Elop may view the brand as unprofitable. Bloomberg’s inside sources reported that Elop “would also consider selling healthy businesses such as the Xbox game console if he determined they weren’t critical to the company’s strategy.”
“Some investors have suggested that Microsoft spin off its money-losing consumer products and focus solely on the enterprise,” stated the Washington Post. "Even the Xbox deserves to go," Paul Ghaffari, the wealth manager for Microsoft co-founder Paul Allen, said in 2013.