So Bungie retain Destiny IP, will self publish. Pretty huge news.Bungie and Activision are splitting up, an industry-shaking divorce that will see Destiny enter fully into Bungie’s control.
This development comes after years of tension between the two companies—tension that has existed since before the first Destiny even shipped. Bungie told employees during a team meeting this afternoon, framing it as fantastic news for a studio that has long grown sick of dealing with its publisher.
“We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny,” Bungie said in a blog post today. “Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.”
Destiny, which first launched in September 2014, has had a long and rocky road through expansions, updates, and a sequel. The most recent major entry in the franchise, Destiny 2: Forsaken, was beloved by players but failed to meet Activision’s sales standards.
Official release from Bungie
https://www.bungie.net/en/Explore/Detail/News/47569" onclick="window.open(this.href);return false;
OUR DESTINY
When we first launched our partnership with Activision in 2010, the gaming industry was in a pretty different place. As an independent studio setting out to build a brand new experience, we wanted a partner willing to take a big leap of faith with us. We had a vision for Destiny that we believed in, but to launch a game of that magnitude, we needed the support of an established publishing partner.
With Activision, we created something special. To date, Destiny has delivered a combination of over 50 million games and expansions to players all around the world. More importantly, we’ve also witnessed a remarkable community – tens of millions of Guardians strong – rise up and embrace Destiny, to play together, to make and share memories, and even to do truly great things that reach far beyond the game we share, to deliver a positive impact on people’s everyday lives.
We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.
The planned transition process is already underway in its early stages, with Bungie and Activision both committed to making sure the handoff is as seamless as possible.
With Forsaken, we’ve learned, and listened, and leaned in to what we believe our players want from a great Destiny experience. Rest assured there is more of that on the way. We’ll continue to deliver on the existing Destiny roadmap, and we’re looking forward to releasing more seasonal experiences in the coming months, as well as surprising our community with some exciting announcements about what lies beyond.
Thank you so much for your continued support. Our success is owed in no small part to the incredible community of players who have graced our worlds with light and life. We know self-publishing won’t be easy; there’s still much for us to learn as we grow as an independent, global studio, but we see unbounded opportunities and potential in Destiny. We know that new adventures await us all on new worlds filled with mystery, adventure, and hope. We hope you’ll join us there.
See you starside.
BUNGiE
