Sony teh racist.

lestat · Post by **lestat** » 12 Jul 2006 03:02 pm

First loco roco, now this.

Sony pulls 'racist' PSP ad
Correspondents in Los Angeles
JULY 12, 2006
SONY has pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player and apologised to anyone offended by ad, which critics dubbed racist.

A billboard ad in the campaign - which Sony said was launched in the first week of June and created locally exclusively for the Dutch market - portrayed a white woman aggressively grabbing the face of a black woman and read "PlayStation Portable White is Coming."

Sony said in a statement that the Netherlands campaign intended to highlight the colour contrast between the existing black PSP and the new ceramic white PSP.

"We recognise that the subject matter of one specific image may have caused concern in some countries not directly affected by the advertising. As a result, we have now withdrawn the campaign," said the company, which also apologised to those offended by the ad.

Reuters

http://australianit.news.com.au/article" onclick="window.open(this.href);return false; ... 5E,00.html

What the hell is going on at sony hq?!

Sonic Jam · Post by **Sonic Jam** » 12 Jul 2006 03:07 pm

There is NOTHING Racist in Loco Roco, don't beleive their lies

mech · Post by **mech** » 12 Jul 2006 03:32 pm

If you see the other pics from the campaign you see the black woman kicking the white woman's arse, so in context it wasn't racist, but just seeing that one pic it's easy to think.

lestat · Post by **lestat** » 12 Jul 2006 04:00 pm

here are the offending ad images.

Peppermint Lounge · Post by **Peppermint Lounge** » 12 Jul 2006 04:08 pm

Awesome creative IMO.

mxlegend99 · Post by **mxlegend99** » 12 Jul 2006 04:13 pm

I find it highly offensive.

Sonic Jam · Post by **Sonic Jam** » 12 Jul 2006 04:14 pm

Fair enough, just out of curiosity.. Why?

mxlegend99 · Post by **mxlegend99** » 12 Jul 2006 04:18 pm

Because Sony made it.

mxlegend99 · Post by **mxlegend99** » 12 Jul 2006 04:19 pm

Also, it's derogatory to bitches. And black people.

General Chaos · Post by **General Chaos** » 12 Jul 2006 04:19 pm

Wasn't it a rip of a DS Ad or was that DS Ad pic a photoshop?

lestat · Post by **lestat** » 12 Jul 2006 04:22 pm

mxlegend99 wrote:Because Sony made it.

I'm with mx on this one, i find anything sony makes highly offensive.

Sonic Jam · Post by **Sonic Jam** » 12 Jul 2006 04:23 pm

mxlegend99 wrote:Also, it's derogatory to bitches. And black people.

Eh? How is it more offensive to black people than white people.

mxlegend99 · Post by **mxlegend99** » 12 Jul 2006 04:32 pm

Sonic Jam wrote:
mxlegend99 wrote:Also, it's derogatory to bitches. And black people.
Eh? How is it more offensive to black people than white people.

Because it's Sony.

mech · Post by **mech** » 12 Jul 2006 04:34 pm

General Chaos wrote:Wasn't it a rip of a DS Ad or was that DS Ad pic a photoshop?

Bwhahaha it was a photoshop

General Chaos · Post by **General Chaos** » 12 Jul 2006 04:37 pm

LOL! Well good photoshop and since Sony like to copy everything else I was easily fooled!

mech · Post by **mech** » 12 Jul 2006 04:46 pm

You're talking about the fat guy and the skinny guy or something right?

General Chaos · Post by **General Chaos** » 12 Jul 2006 04:53 pm

Yep that's the one. I no longer have access to the link.

selfish · Post by **selfish** » 12 Jul 2006 07:50 pm

gee i sure would hate people to be discussing my upcoming product

all publicity is good publicity, dorks

jahooley · Post by **jahooley** » 13 Jul 2006 01:36 am

You think Sony gives a fuck?
i mean, its just the netherlands

Talez · Post by **Talez** » 13 Jul 2006 02:11 am

Game, set and match: Nintendo

cloud · Post by **cloud** » 13 Jul 2006 08:49 am

General Chaos wrote:Wasn't it a rip of a DS Ad or was that DS Ad pic a photoshop?

Yea thats what i thought