This is fucking insanity! Congratulations Nintendo!
Nintendo Switch Selling Out In Hours, Not Days
Nintendo's new hybrid living room/portable console started flying off of store shelves on day one, and it shows no sign of slowing down anytime soon. It's good news for Nintendo, a company that badly needed a win with its core console business after the tepid response to the Wii U and good news for the Nintendo fans that have managed to get their hands on one of the things.
The biggest problem right now: these things are not easy to obtain. While there have been reports that Nintendo has been expanding production, at this point the machine remains an elusive beast. I talked to Eric Bright, GameStop's Senior Director of Merchandising, who said that the Switch continues to outsell predictions and that anyone hoping to grab one from a physical store is going to have to be quick.
"It's exceeding our expectations," he said. "We knew it would be a high-demand product, but our Switch allocations are selling out not in days, but in hours...the demand is so high that consumers have to react quickly to be able to get their hands on them."
And while specific predictions about future supply or demand are tough to come by, nobody seems to be banking on supply stabilizing any time soon. At this point, demand still seems to be riding a launch window peak where machines are selling out immediately, at least for all intents and purposes.
"Right now we're not seeing sales going down at all, and I would expect that to continue for quite some time," said Bright.
In the meantime, we'll keep an eye on supply and wait for that moment when a machine stays on store shelves for a full 24 hours.
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& Nintendo has had to resort to delivering Switch units using planes and not the usual delivery method (via sea) because demand has been so incredibly high...
NINTENDO SENT SWITCH SYSTEMS BY AIR TO MEET DEMAND
Nintendo skipped the seas and sent some Switch systems by air in March to meet high demand.
The Wall Street Journal says the company opted for the costlier shipping method because initial interest for Switch was higher than expected. Nintendo originally planned to sell 2 million systems in March, but in the end 2.74 million Switch consoles were sold worldwide in its first month.
"We carried some of the Switches by plane in March to serve our customers more promptly," a Nintendo spokesperson told The Wall Street Journal.
Now it's not just the system selling well. Nintendo also announced that Mario Kart 8 Deluxe sold over 459,000 copies on launch day in the U.S., making it the fastest-selling entry in the franchise ever.
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